All published articles from Journal On Tourism & Sustainability (JOTS).
Yechale Mehiret Geremew, Carina Kleynhans
Complex interactions among human behaviour, organisational processes, and consumer experiences characterise the tourism and hospitality field. Traditional symmetrical research methods often impose rigid models and lin...
Ali Bakir
Artificial Intelligence (AI) is transforming hospitality by reshaping operational processes, guest experience, labour dynamics, and strategic decision-making. This study offers a critical, multi-dimensional assessment...
Vikram Katoch, Tangjakhombi Akoijam
The inauguration of the Atal Tunnel in October 2020 altered the tourism environment of Lahaul Valley in Himachal Pradesh, India and allowed year-round accessibility to the region. With this accessibility came a rapid...
Rojan Baniya, Birendra KC, Binod Chapagain
Tourists’ sustainable behavior is a topic of great interest to scholars. This study addresses a gap in the literature by examining the relationships among personality traits, sustainability values, and willingness to...
Yechale Mehiret Geremew, Carina Kleynhans
Tourism is a lively and complex field shaped by numerous push and pull factors determining how and why tourists visit attractions. Understanding this dynamic relationship is necessary for stakeholders seeking to attra...
M.T. Pathirana, R. Green
This study investigates the relationship between tourist behavior and leopard conservation efforts in Horton Plains National Park, Sri Lanka. The primary aim is to understand the impacts of tourist activities on wildl...
Giammarco Tosi, Ignacio Ochoa
This expanded paper explores the intersection of X-tourism and survival horror video games as immersive, ethical, and environmentally conscious travel experiences. Building upon the original 2010 framework by Tosi and...
Marco Baldocchi, Carolin Lusby
Tourism is an inherently emotional experience. Yet, for decades, research has relied predominantly on rational-choice models and self-report surveys, assuming that tourists make deliberate and conscious decisions. Rec...