The Relationship Between Destination Image, Satisfaction And Revisit Intention

This study aims to measure the mutual impact relationship between destination image, satisfaction, and intention to revisit Da Lat by domestic Vietnamese tourists. Quantitative research methods were used and collected 200 Vietnamese tourists. After filtering, 176 value answers were used for analysis. The research used SPSS 22.0 to measure reliability, satisfaction, and correlation between destination image, satisfaction, and intention to revisit. The findings showed that destination image (environment, infrastructure, and entertainment) positively influence Vietnamese revisit intention. In addition, destination image (security and safety, environment, infrastructure, and entertainment activities) positively influences Vietnamese satisfaction. Furthermore, overall satisfaction positively influences Vietnamese revisit intention. The study provides a deeper understanding of the destination image and satisfaction in sharping tourist revisit intention. These findings provide additional information for developing the destination image, reinforcing the satisfaction of domestic tourists to increase their intention to revisit Da Lat.