Economic - Organizational Analysis of the Public Tourism in Campania, Italy: Management and Human Asset Issues

Alfonso Marino; Paolo Pariso

doi:10.5281/zenodo.20464953

Articles

Economic - Organizational Analysis of the Public Tourism in Campania, Italy: Management and Human Asset Issues

Alfonso Marino¹, Paolo Pariso¹

¹University of Campania â€œLuigi Vanvitelliâ€, Italy

Published: November 11, 2017|Pages: 30-42|DOI: 10.5281/zenodo.20464953|CC BY 4.0

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Abstract

The study intends to analyze the change of management culture within the Campania Public Tourism Sector (CPTS). The aim of the study is to evaluate, through the SWOT analysis, the elements that are relevant to the change of the system logic from bureaucratic to competitive. The differences are explained in figures n. 2 and n. 3 and tables 3 and 4. New young managers working in the CPTS have both theoretical skills and operative knowledge. Theoretical skills are related to education and training (non-humanistic). Managers entering the CPTS have also gained operative knowledge of innovative financial services. This knowledge represents a strong discontinuity with the bureaucratic culture that has characterized the CPTS for a long time, resulting in a negative performance of the business model of human and financial assets. The CPTS offers an ample chance for experimentation. Its strength is linked to the richness of natural, historical and cultural heritage assets of Campania region. On the other side, the organizational bottlenecks and the high incidence of political decision makers constitute the sector’s negative features. A competitiveness-enhancing reform related to professional skills, management capabilities and training needs to be started but the process is still in progress.

Keywords: Italian Public Tourism Sector, Campania, Tourism management, Organizational analysis, Human assets

Article Details

Journal: Journal On Tourism & Sustainability (JOTS)
Issue: Volume 1, Issue 1, 2017
Section: Articles
Pages: 30-42
DOI: 10.5281/zenodo.20464953
Zenodo Record: https://zenodo.org/records/20464953
Published: November 11, 2017
Canonical URL: https://otsjournal.org/article/economic-organizational-analysis-of-the-public-tourism-in-campania-italy-management-and-human-asset-issues

References

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Cooper, C. Fletcher, J. Fyall, A. Gilbert, D. & Wanhill, S. (2008), Tourism Principles and Practice , Fourth Edition, Prentice Hall.
Crozier M. (1969), Il fenomeno burocratico, Etas – Kompass.
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Tourist (DIT- 2014) data collection 2014
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[1] Amposta, J.B. (2009), Looking for environmental excellence in tourist destinations. Tourismos , Vol. 4, No.2, pp.91-106.

[2] Barley S.R., Gordon W.M., & Debra C. G. (2008), Cultures of culture: Academics, practitioners and the pragmatics of normative control, Studi Organizzativi, n.2, Franco Angeli.

[3] Blau P.M., (1971), The Structure of the Organization, Basic Books.

[4] Cortés-J. I. (2008), Which type of tourism matters to the regional economic growth? The cases of Spain and Italy. International Journal of Tourism Research , Vol. 10, pp.127-139.

[5] Cooper, C. Fletcher, J. Fyall, A. Gilbert, D. & Wanhill, S. (2008), Tourism Principles and Practice , Fourth Edition, Prentice Hall.

[6] Crozier M. (1969), Il fenomeno burocratico, Etas – Kompass.

[7] Cyert R.M., March J.G. (1963), A Behavioral Theory of the Firm, Prentice Hall, Englewood Cliffs.

[8] Davis L.E. (1966), The design of jobs, Industrial Relations, n. 6. Department of Italian

[9] Tourist (DIT- 2014) data collection 2014

[10] Dodds, R. & Butler, R. (2010), Barriers to implementing sustainable tourism policy in mass tourism destinations. Tourismos , Vol. 5, No.1, pp.35-54. Dwyer L., Wickens E., Event Tourism and Cultural Tourism: Issues and Debates,

[11] Etzioni A. (1964), Modern Organizations, Prentice Hall.

[12] Gouldner A. (1954), Patterns of industrial bureaucracy, The Free press.

[13] Goeldner, C. & Ritchie, J. (2006), Tourism: Principles, Practices, Philosophies. Tenth Edition, Hoboken, Wiley.

[14] Grusky O., Miller G.A. (1981), The Sociology of Organizations: Basic Studies. Second Edition. Edited by. New York: Free Press.

[15] Helms M.M., Nixon J. (2008), Exploring SWOT analysis – where are we now? A review of academic research from the last decade, Journal of Strategy and Management, vol.3 n.3, page 215 – 251.

[16] March J. G. (1965), Handbook of Organizations. Chicago, IL: Rand McNally.

[17] March J.G., Simon H.A. (1958), Teoria dell’organizzazione, Etas.

[18] Merton R.K. (1949), Social Theory and Social Structure, Free Press.

[19] Ministry of Heritage and Culture, MiBAC, data collection 2015

[20] Murphy, P.E. (1985), Tourism: A community approach . London, Methuen.

[21] Murphy, P.E. & Murphy, A.E. (2004), Strategic management for tourism communities: Bridging the gaps . Clevedon, Aspects of Tourism Series Channel View Publications.

[22] Mowforth, M. Munt, I. (2009), Tourism and Sustainability . Third Edition, Routledge, New York.

[23] Norman R., (1984), La gestione strategica dei servizi, Etas, Bologna

[24] Perrow C. (1969), Organizational Analysis: a sociological view, Tavistock Publications, London.

[25] Perrow C. (1988), Le organizzazioni complesse. Un saggio critico, Franco Angeli.

[26] Perrow C. (1992), Small-firms network, in Eccles R., Nohria N., “Networks and Organizations”, Harvard Business University Press, Cambridge.

[27] Presthus R. (1971), La società dell’organizzazione, Rizzoli

[28] Ritchie, J. R. B. and Crouch, G. (2003), The Competitive Destination: A Sustainable Tourism Perspective. Wallingford: CABI Publishers.

[29] Rapporto sull’Economia della Cultura in Italia (2014), Ministero per i Beni e le Attività Culturali, MiBAC

[30] Simon A.H. (1947), Administrative behavior, Wiley, NY

[31] Schein E. (1985), Organization Culture and Leadership, Jossey-Bass, San Francisco.

[32] Scott R. W. (1994), Le organizzazioni, Il Mulino.

[33] Selznick P. (1953), TVA and the Grass Roots, Berkeley and Los Angeles: University of California Press.

[34] Swarbrooke, J. (1999), Sustainable Tourism Management . CABI Publishing, New York.

[35] Thompson J.D. (1967), Organizations in action, McGraw-Hill.

[36] Wahab, S. & Cooper, C. (2005), Tourism in the Age of Globalization . Routledge, New York

[37] Weber M. (1945), Economia e società, Edizioni di Comunità, 1968

[38] Woodward J. (1975), Organizzazione industriale. Teoria e pratica, Rosenberg & Sellier.

[39] WTO (World Tourism Organization) (2014) International Tourism Challenged by Deteriorating World Economy. Corresponding Author: Correspondi Correspondi Correspondi ng Author: ng Author: ng Author: Professor Alfonso Marino, University of Campania “Luigi Vanvitelli”, Italy. Email: alfonso.marino@unicampania.it