JOURNAL ON TOURISM & SUSTAINABILITY

Complex interactions among human behaviour, organisational processes, and consumer experiences characterise the tourism and hospitality field. Traditional symmetrical research methods often impose rigid models and linea…

Complex interactions among human behaviour, organisational processes, and consumer experiences characterise the tourism and hospitality field. Traditional symmetrical research methods often impose rigid models and linea…

Artificial Intelligence (AI) is transforming hospitality by reshaping operational processes, guest experience, labour dynamics, and strategic decision-making. This study offers a critical, multi-dimensional assessment o…

The inauguration of the Atal Tunnel in October 2020 altered the tourism environment of Lahaul Valley in Himachal Pradesh, India and allowed year-round accessibility to the region. With this accessibility came a rapid in…

Tourists’ sustainable behavior is a topic of great interest to scholars. This study addresses a gap in the literature by examining the relationships among personality traits, sustainability values, and willingness to pa…

Tourism is a lively and complex field shaped by numerous push and pull factors determining how and why tourists visit attractions. Understanding this dynamic relationship is necessary for stakeholders seeking to attract…